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Step 1: The DiCE Plan: Define Your Consulting Expertise


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Define your Consulting Expertise (DiCE) is the first part of the T2I Plan. DiCE is a hands-on approach that helps you to distill and define your current expertise into an easily understood and marketable service. 


  • A “new you,” positioned as an expert by redefining your career as “areas of expertise”
  • Clearly stated benefits that you will bring to potential clients, so that you can market yourself appropriately


  • Part 1: Create Your Expertise Sketch
  • Part 2: Define Your Value-Add
  • Part 3: Create Your New Title and Description
  • Part 4: Define Your Market
  • Part 5: Create Foundational Marketing Materials